Now, before I start, let me just say that I’m not against discounts at all! I think they are great. But only if you’re great at math.
As lash artists, we want to please all of our clients. Oftentimes suffering the consequences for it. Wethers its working past our schedule, on our days off, providing fill prices when they come after 6 weeks and should be full sets, and giving discounts.
I used to raise my prices whenever I got faster, my books filled up, and my work became better. But guess what? I never raised my prices for my loyal clients that have been with me from the start. I mean, it's only fair.. They supported me at my beginnings, I want to support them too, right?
Technically, yes, that’s right. But that wouldn’t pay for the 10K+ worth of education I was investing in to provide better services, the money and time I invested in trying to find better products for them, and the thousands of dollars I invested in upgrading my studio and buying new furniture to make their experience a better one. I mean, everyone is happy when the price is low. Can’t blame them.
I actually sat down one time out of curiosity and calculated how much $5-$15 discounts actually cost me. After all, it's only $5-$15. Turns out, I was losing $6,000 per YEAR off of “only $5-$15 discounts”. And I had NO idea! If you’re taking cash and not using some kind of an online booking system or spreadsheet to track all of these discounts, you can get a heart attack when you sit down and do the calculations 😅
But the clients that are the true loyal ones are not the ones who keep coming to you because you are granting them the price you used to charge 2-3 years ago. It’s the ones that support you in your journey, in your GROWTH!
Now, not everyone is going to want to see you grow. Acquaintances, clients, friends and other “competitors” will often build resentment and envy when you grow. But guess what? THAT IS OK! Keep doing you, keep rising to the top. Eventually, the clients who don’t understand your growth will go their own way, and probably find another artist that is more appropriate for their budget. You should not compromise your worth, value and standards because others can’t keep up with it. And I mean no bad intentions when I say this. But there are plenty of other lash techs in the market that are more than willing to take them for lass. And that is ok!
Know your worth, know your value. And if you stick to these morals, you will gravitate people towards you that believe the same.