In most cases: Quality.
DISCLAIMER: There are some training out there that are cheap but good and others that are expensive and poor quality. This is a general post based on my own experience. Research should be conducted on the training/educator before registering for any course.
I always rant about the difference between cheap and expensive training. Partially because I WAS the cheap training and I became expensive training.
Here is the evolution of my curriculum since I started:
I first started training in 2016 under Lia Juhas (my registered business name at the time). I had a 10 page manual with words only, that I pretty much wrote in 3 hours and called it a day. My illustrations were drawn in person during the training on a piece of loose paper and given to my students afterward. My “Business” chapter was literally a paragraph long 🤦🏼♀️ But hey, the price justified it all.
Fast forward to 2020:
This is the 4th time I’m revamping my course. It took me 6 months to re-write the in-depth 2019 manual and another 3 months to revamp the 2020 version, not including the creation of video demonstration. I’ve also illustrated the content by hiring a professional to re-create my bootleg picture examples. It has 100 double-sided pages with all my knowledge poured into from numerous courses and conferences I have attended over the years. Since I have “too much information” now, which is almost as bad as not having enough information, I have extended my course into a 2-day course, plus a pre-training prep I sent to all my students which allows them to familiarize themselves with lash terminology and not waste live training time reading the core basics. The business part itself is 2 hours long which provides you all the tools you need to run a successful business without going bankrupt as soon as you start (if you only knew how much money I’ve wasted learning this the hard way)!
Throughout the years I also wrote down all of the struggles and questions my students had in my previous training, and I’ve implemented the answers and tips in my new manual. Since I have a lot of information to offer to my students (which can result in information overload), I’ve also developed new strategies that will allow my students to more importantly REMEMBER all of the information. Let's just say that after 500 students trained, you gain a LOT of experience. 😅
Through a new curriculum, students leave more confident and the only thing they are left to work with is a practice to develop confidence, speed, muscle memory, and experience.
With this comes the cost, as the value is incomparable. Let’s just say that my cheap training price was a justification for the lack of resources and experience I had to offer to my students at the time.